Color Blog Series: Understanding the Psychology of Color

Welcome to our series of Understanding the Psychology of Color. We will be breaking down each color discussing the psychology, brands using it and the importance of printing the right color.

Understanding how color can influence people’s mood and behavior can be a useful tool for any business to use in order to influence both customers and employees.  Some colors can trigger a variety of emotional responses that are sometimes gender specific while other colors are gender neutral.  By understanding the effects of color, it can help a business to be more effective in its décor, signage, and graphic and written communications.

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The Psychology of the Color Red

The Psychology of the Color Orange

The Psychology of the Color Green

The Psychology of the Color Blue


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