If you are in the Greater Philadelphia area – TAKE COVER! We have been battling the hottest first half of the summer ever. While many of us have been thinking of ways to cool off the ‘savvy marketer’ has been thinking about how to maximize shade and indoor (air conditioned) advertising locations that people might be taking shelter in or around.  A few places that have been targeted:

• Outdoor Signage where many have been taking cover from the sun… bus stops, train stations, subways, airport terminals and more.
• Indoor Signage in elevators, mall directories, store windows, train cars, buses and more.

On your drive home, take a conscious look around for the endless opportunities for signage to promote your brand and  company. It’s not just about the location of the sign or poster but the message you are sharing. Often the most successful campaigns take into consideration the targeted demographic and hitting a pain point for the individual at that time/location. IE – Addressing the topic of “cooling off” or “staying dry” under a bus stop covering that relates to your business will connect with the individual vs just seeing the advertisement.

For ‘excessive heat resistant’ signs and posters for this summer contact Mike at http://printdrs.com or 215.230.3533.

Large Format Prints

This ad campaign really is eye catching. Jobsintown.com ran this campaign as seen on https://uaddit.com.  Not only were they creative in creating the concept but the placement of the ad is what made the campaign a hit! Take a look at how they applied large format prints on existing common objects.
What is your next campaign? Digital Reprographic Solutions can help with printing various sizes, shapes, materials for use on walls, billboards and more.

Gain More Foot Traffic with Restaurant Sidewalk Signs

Do you own a Restaurant, Sidewalk Cafe, Tavern or Bar? Then you might need a splash of curb appeal for the locals and those just passing by!  Let people know you’re OPEN, the specials for the day/weekend and make a great impression before they set foot in your establishment with a strategically placed restaurant sidewalk signs.

You can do all of this with signage. A local hot spot in Doylestown PA is PUCK. They offer LIVE music, Open Mic Nights and Comedy nights in the heart of Doylestown.  Here are a few signs they are using to enhance their curb appeal and spread the word for upcoming events!

What if a Realtor, at either the open house time or for the Realtor tour day, had a pop up banner display in the home?  What do you suppose the impact would be on the visiting Realtors during tour day?  How impressed would they be?  How likely are they to make a note that you are someone that they could work with?  Or what about the prospective home purchasers who visit the open house? 

All of a sudden it is not just the home that they are remembering; it is the Realtor pop up banner that greeted them when they walked into the home.  By the way they may remember the house better, because the pop up banner will become the reference point, when recalling the home visits at the end of the day.

Keeping up with technology can be challenging.  Not keeping up with technology that is relative to your business can cost you money.  One of the newest tools that cutting edge Realtors are beginning to use are, “Feature Signs” to help attract more visits to their listings.

What are Feature Signs?  They give the Realtor the ability to show a full color picture of one of the outstanding features of a listing that is not obvious by viewing the home from the street.  So instead of adding words to the for sale sign like: a pool, or a full basement, or a new kitchen or bathroom, a feature sign can actually show the new feature.  Feature Signs help to stop more traffic in front of the listing, because people want to see that special part of the home for sale.  It makes people want to visit the home to see the feature in more detail.  Imagine how much the neighbor’s who may not have been in the home, will talk positively about the feature in the home for sale that they would want for their home.  And the more buzz that is created about a listing, the faster it will sell.

While feature signs may sound complicated, they are surprisingly easy and they are very affordable.  All it takes is a digital photograph of the desired feature and DRS, can transform the feature into a durable yard sign display for about $25 in just a few days. DRS is a state of the art graphic reproduction company that specializes in large format signs and banners.  They are located in the heart of downtown Doylestown, PA.

Imagine, invest about $25 and sell listings faster, and even win more listings, because you are a Realtor using feature signs for your listings and your listing presentations.  Adding feature signs to your listing presentation will make you stand out among the crowd of Realtors competing for listings.

Feature Signs are one of the latest benefits to advancements in sign reproduction technology.  They are a powerful marketing tool to add to any Realtor’s arsenal that will surely enable them to distinguish their presentation, from every other Realtor competing for the listing.  Today it is an advantage.  Tomorrow it will become the standard way homes are marketed.

Are you a Realtor interested in full color real estate signs to boost your listing’s appeal?

Here is Sue’s Story of Full Color Real Estate Signs:

Sue is a Montgomery County Weichert Realtor (http://bit.ly/ruFe65) with the real estate listing of 2120 Country View Lane (http://bit.ly/unOAK7) in Montgomery County, PA. With a few other listings in the area there are many drive by prospective family buyers. Of all the listings in this area, 2120 Country View Lane offers amenities the other listings simply do not: 2 part addition, swimming pool and hot tub, slate deck and beautiful private landscaping. No one can see the home’s potential from the street!

CURB APPEAL with YARD SIGNS:

Sue decided to use one of her professional photographs featuring the aeriel view of the backyard on a double sided full color yard sign to compliment the FOR SALE sign.  This sign has increase the number of calls and showing for the property as it showcases the true property features.

OPEN HOUSE with YARD SIGNS:

The goal of these 7 signs is to entice drivers and promote traffic from the main road to come into the private neighborhood to see the listing during the OPEN HOUSE. Sue used the full color yard signs in combination with the OPEN HOUSE directional signs to attract potential buyers to see the listing.

Do you like Sue’s story?
It can be yours too! Visit us at www.printdrs.com/realtor.

Keeping pace with the latest trends in anything is becoming more and more challenging.  We see the continual impact of the internet, mobile apps and social media which has changed the real estate industry drastically.

Imagine featuring pictures of the interior or back of the home next to your For Sale sign with a full color real estate yard sign.  The novelty of showing off some of the key features of the home to everyone who passes by the property is now easy and affordable to do.

Imagine how this new full color sign can:

• Attract other sellers looking for an experienced Realtor to market their home
• Boost your business for new listings
• Requests for tours or showings
• Increased traffic to the MLS Listing and buzz about the property

Imagination is a great thing because, it does spur development.  While full color custom photo real estate signs may sound expensive, they are not.  In today’s world of digital image reproduction, it is possible to produce custom outdoor rated yard sale signs, for each listing!  All it takes is a few digital pictures and an email. Your new custom showcase sign can be produced in just two days.

THE SCOOP:

Sound, expensive?
This 2 sided color sign is lss than $20.00, with a 2 day turn around! No setup fee.

Impressed?
DRS, Digital Reprographics Solutions located in the heart of Doylestown PA, offers innovation for your business. Let DRS add Full Color Real Estate Signs to impress your prospective buyers for less than$20 each.

How to order your sign?
That’s easy… email us at [email protected] with your image(s) or design layout in a JPEG format of at least 300 dpi. We will draft a proof for approval and we print, right on the coroplast.

Why a DRS Yard Sign?
Because DRS will print your images directly to the sign. That means no paper, no lamination and no mess.

So forget taking this idea to your local copy center and laminating your photo. It won’t last. Stop by our Doylestown store to see a sample sign up close!

Questions: For more innovative solutions for large format printing visit DRS at: www.printdrs.com, or callDRS at 215-230-3533.