The Psychology of the Color Blue

brands using blue

Blue symbolizes loyalty and honesty. The color blue makes people feel calm and comfortable. Many religions use the color blue to make people feel at home in their places of worship. When brands use blue it is to create a calming brand loyalty with them.

From Facebook to Twitter to Linkedin blue is used consistently. This is because all three companies don’t want you to go on their site quickly and leave they want you to stay for a while and kick your feet up. Why would they want that? The longer you stay the more ad exposure you are receiving which means more money for them.

Other brands that use blue include:

  • Paypal
  • NFL
  • CBS
  • FOX
  • Sears
  • EA
  • Windows
  • Dell

Brands Using Blue




 A Splash of Blue


blue inspiration

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Article Content References: Empower yourself with color, Color Psychology | Infoplease.com


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