DRS Imaging & Print

True Color, I know it when I see it! It comes with the job.

Your color television at home does marvelous things using just red, blue and green colors to generate the color picture that you see on your screen. However, it actually pales in comparison to the colors you see as you walk out your door and look around your environment.

Unfortunately it is very easy to fool the human eye. Think about the last time you went to purchase a color television. If you look at only one television, the picture looks great. However, when you begin to compare different televisions side by side you begin to discern differences in the picture quality that were difficult to detect before. By comparison, we can begin to appreciate the subtle differences between the picture quality the value of one television versus another.

Panasonic is touting how marvelous their new 3-D television is and how by adding a fourth color, yellow, it makes a tremendous difference in the quality of the picture and color it reproduces. They also indicate that you have to see it in comparison to understand what you are missing.

Printing reproduction is very similar. It can be challenging to differentiate between good and better without having the advantage of a side by side comparison. However, unless your business is isolated and you don’t have any competition, what you print will be compared to your competition and your pictures will need to stand up to the competition.

A good definition of true color is getting it as close as humanly possible to the original (and sometimes better than the original picture) as possible. It can be achieved via a combination of equipment and training. The equipment is important, because it must be able to reproduce color with few limitations. The training is just as important so that the operator is fully capable and knowledgeable of operating the equipment so that it can run optimally.

The next time you have a printing job, make sure you are getting what you pay for.

Good to know before placing your order…

What equipment is your printer using?
How state of the art is it?
What color range is it capable of reproducing?
How close to your color project is it capable of getting?
Don’t be satisfied with anything less than as close to true color as you can get.

Once upon a time, elaborate scenes painted on a wall, in a home, was something that was generally only appeared in the homes of the rich and famous.  There are stories told of how some of the mural painters were brought over from places like Italy and Spain to paint the custom masterpieces that would depict scenes from a European town or city with it’s idyllic views of the country side.  Typically these scenes would include vineyards and villas along with their rolling hills in the background.

Imagine what it would be like if it were possible for just about anyone to have this same scene on their walls?  The good news is now you can.  Not only is it possible to have that same scene, it is also more affordable.  In fact, it is possible to have a wall mural that is even better than that scene, because it is a better depiction of the villa and winery because it can originate from a picture of the actual villa and winery that has been enlarged into a wall size mural.  It is even better, because this scene has been placed on a self adhering wall paper that is easy to install and it can even be easily removed and be re-deposited onto a different wall if necessary.

Thanks to the digital age and the state of the art reproduction methods available today, the ability to have a special scene reproduced into a wall mural for your home is easier and more affordable than ever.  Plus the choices for scenes are as wide as your imagination.  You may even be able to use a scene that you have from a photograph that you took on a vacation.  Or you may want to browse the internet to find scenes that you would want to use.  Either way, the technology now exists to transform many of those pictures into a wall mural for you and your friends to enjoy.

This new technology is also applicable to office locations as well.  It allows companies to create custom wall images for conference rooms, employee break rooms, and even to customize the lobby and entrance areas of the company.  This new technology makes it easy and economical to even change the scenes on a regular basis.  Plus when used on removable materials it makes it practical to use for leased spaces since it can be removed without damaging the wall.

With the technology that is available today, you may not be counted among the rich and the famous but your walls can appeal as if you were.  Imagine having any image you want adorning your walls at home or at the office.  It is now more available and affordable for anyone to customize their walls with full size murals that are alive and as vivid as a picture.

Your color television at home does marvelous things using just red, blue and green colors to generate the color picture that you see on your screen.  However, it actually pales in comparison to the colors you see as you walk out your door and look around your environment.

Unfortunately it is very easy to fool the human eye.  Think about the last time you went to purchase a color television.  If you look at only one television, the picture looks great.  However, when you begin to compare different televisions side by side you begin to discern differences in the picture quality that were difficult to detect before.  By comparison, we can begin to appreciate the subtle differences between the picture quality the value of one television versus another.

Panasonic is touting how marvelous their new 3-D television is and how by adding a fourth color, yellow, it makes a tremendous difference in the quality of the picture and color it reproduces.  They also indicate that you have to see it in comparison to understand what you are missing.

Printing reproduction is very similar.  It can be challenging to differentiate between good and better without having the advantage of a side by side comparison.  However, unless your business is isolated and you don’t have any competition, what you print will be compared to your competition and your pictures will need to stand up to the competition.

A good definition of true color is getting it as close as humanly possible to the original (and sometimes better than the original picture) as possible.  It can be achieved via a combination of equipment and training.  The equipment is important, because it must be able to reproduce color with few limitations.  The training is just as important so that the operator is fully capable and knowledgeable of operating the equipment so that it can run optimally.

The next time you have a printing job, make sure you are getting what you pay for.  What equipment is your printer using?  How state of the art is it?  What color range is it capable of reproducing?  How close to your color project is it capable of getting?  Don’t be satisfied with anything less than as close to true color as you can get.