Posters can be a great advertising tool for businesses, as they are highly visible and make it easier for you to grab the attention of potential customers. The right kind of poster placed in the right area can offer you continuous exposure and help you reach a wide audience. 

The quality of your promotional posters can tell a lot about your business. If you choose the wrong kind of material, your posters might look cheap and might not last as long as you need them to. As a result, you might not be able to promote your brand as effectively as you intend. 

Factors to Consider While Choosing the Right Paper for Your Promotional Posters

Short-Term vs. Long-Term

How long do you want your promotional posters to last? If it is only for a few days or a week at most, 80gsm fluorescent paper might be the best choice for you. If you, on the other hand, need long-term exposure, you might opt for 170gsm PVC poster paper, which is thicker and far more durable. 

Indoor vs. Outdoor

For outdoor posters, high-grade photo paper might be the best choice. For indoor posters, 80 to 100gsm paper might be sufficient. 

Visual Heavy vs. Text Heavy

If you are planning to print visual-heavy posters, 190gsm paper might be the right choice for you, as it can bring out the colors and the intricate designs in great detail. For text-heavy posters, 80 to 100gsm uncoated paper might be sufficient. 

Cost

This is undoubtedly a vital factor that needs to be taken into account while printing posters. If you are planning to print and distribute a large number of posters, 135gsm paper might be the perfect choice for you, as it is durable and affordably priced. 

If you, on the other hand, can afford to splurge, you can opt for high-quality coated paper (170gsm and above) with a silk or glossy finish, which can give your posters a rich, sophisticated look. 

When it comes to paper stock, the thicker and heavier the stock, the more expensive it tends to be. For instance, 200gsm poster paper will cost you a lot more than 80gsm poster paper. Similarly, coated paper is more expensive than uncoated paper. This is something you need to keep in mind while choosing the right stock for your posters. 

Other Materials That You Can Consider For Your Posters

Apart from paper stock, there are several other materials that you can use for printing posters. These include:

• Foam core
• Wood
• Glass
• Plexiglas
• Canvas
• Fabric
• Vinyl 
• Metal
• Clear window cling material 

DRS Prints – The Trusted Choice for Custom-Made Posters

At DRS Imaging & Print, we specialize in creating posters that fit your promotional needs to a T. We can create posters in different sizes and shapes, which can help you stand out from your competition.

Apart from paper-based posters, we can also create a wide range of direct-print posters based on the materials listed above. Depending on your preference, you can choose any one of the aforementioned materials, and we can print your text and graphics directly on the material and create beautiful, eye-catching posters that can help you achieve your promotional goals. 

To find out more about custom-made posters, call us today at 215-230-3533. 

Sneeze Guards in Bucks County

In an effort to slow the spread of coronavirus, businesses are putting safety guidelines in place so they can successfully reopen their doors. These protective measures include social distancing, face masks, hand sanitizer, and cleaning protocols. Another safety precaution that’s being implemented in public spaces is with the use of a sneeze guard – a piece of plastic that is used to block airborne illnesses released when people sneeze, cough, or speak. For many businesses, a sneeze guard is required in order to reopen if the business is unable to separate people by 6 feet.

At DRS we take pride in helping our economy prepare to reopen. We have had an influx of plastic orders for both face shields and sneeze guards.  Our router offers laser point precision so we can fulfill custom orders to fit your space. Whether you are looking for a permanent or semi-permanent solution, DRS has you covered. Our products are both affordable and durable. Give us a call today to see how we can assist in getting your company up and running again.

We are in this together!

SNEEZE GUARDS PRICING
Starting at 36″ W x 32″ H (stand – 10″) with pass-through window 
Quantity – 1 – $270.15 + tax
Quantity – 2 – $228.90 + tax (each) 
Quantity – 3 – $215.15 + tax (each)

*Please inquire for additional volume discounts.

Custom sneeze guards (as seen below) are also available.

Graduation Yard Signs

For many, graduation is a right of passage it’s not a graduation yard sign. It is the culmination of 4 years of hardwork and memories that is then ceremoniously celebrated in a cap and gown with classmates. It’s the chance to walk to the stage, receive your diploma, flip your tassel then toss your graduation hat as high as you can in celebration of the end.

This year our Class of 2020 graduates will have a unique story to tell. The year the world paused, we socially distanced and fought over toilet paper. We are already seeing memes and brands celebrating with the 0s in 2020 as rolls of toilet paper. A clever way to make light of a crappy situation. 

When we were in school we were taught…. “You can’t control everything or everyone, but you can control your reaction and what you do.” Given our times today we want to offer our 2020 Graduates something Instagram-worthy they want to share for 2020. 

For many students the graduation party is when you start your nest egg for college or your savings post college. By hosting a parade you can still offer the ‘party’ but with a 2020 social distancing spin. We explain execution ideas below.

DRS Introduces the 2020 Graduation Yard Signs

That’s right DRS, your local large format printer in Doylestown, can help you turn your lawn into a graduation celebration to remember. From bigheads, to life-size cardboard cutouts to the less expensive, yet just as impactful, sea of full color yard signs. Balloon, lights and driveway chalk optional, but you see where we are going with this… photo and prices below or inspiration.

*This lawn costs around $225

*Graduation promotion will run until the end of June

Let DRS create your graduation parade and make this celebration a year to remember. Call today to order and take advantage of this special promo. No contact pickup available, Monday through Friday.

Print Marketing for COVID

When the approval is given to re-start your business, will you be at the front of the line for ordering your supplies?

The conversations have begun. 

Many agree. It’s time to restart the economy, with necessary social distancing.  

When the approval is given to restart your business, there will be a race for resources, from signs to hand sanitizer to protective gear and more.  Now is the time to start planning for what you will need to re-open, post pandemic. 

Is your business in a position to be at the front of the line to get the stuff you need? If not, you can start planning today to be ready to submit your orders to open your doors as quickly as possible.  

At minimum, businesses should anticipate a need for increased signage throughout their space, both temporary and permanent. Signage you may need to consider:

• OPEN: Announce to customers that you are back in business
• ENTRANCE: Door or window decal instructions for their visit
• POLICY CHANGES: Direct customers to the new customer interaction process at touch sites
• 6 FEET: Floor graphics or ceiling signs to direct customers through the new process, waiting areas
• PROTECTION: Inform customers of how they are protecting them and their employees
• CURBSIDE: If you now offer curbside, designate outdoor areas for pickup with instructions

We have already seen how current essential businesses have adopted new signs and safety barriers at check-out sites for the protection of both customers and employees. Signage includes: floor decals, one way directional signs, ceiling signs, stand up banners, window decals, outdoor a-frame signs and more. 

What signage will make your customer experience pleasant and safe? As a reminder you can print your message on just about any surface…  from paper to vinyl to metal. 

At DRS, we have been fortunate to remain open through the general closure, because signage and blueprints were deemed items that support essential businesses.  As a result, we continue to work with our suppliers and resources to obtain the products needed to fulfill customer orders.  

We have re-engineered and implemented our customer interaction process to make it safe for both customers and employees.  In short, we are open and ready to handle your large format printing and signage needs when you are ready.

On April 22nd, Governor Wolf issued the re-opening guidelines below:

Reopening Signage for Small Businesses

Back to business. It is becoming more apparent each day many Americans want to have businesses safely re-open, as soon as possible.  However, it is also apparent that many businesses are not yet ready to re-open. 

Why? 

Many businesses still need to rethink processes, customer experiences and more. They are not ready or able to adhere to the new reality of transacting business in the current restrictions of a pandemic environment.  

Just look at the way the current open businesses have had to adopt their experience to meet the new business standards during this pandemic environment.  It is clear that they are using more signage to help educate and direct customers through the new process. Businesses are using floor graphics to help mandate the safe distances for customers to stand during checkout.  On the exterior of buildings we are seeing banners, large window decals and a-frame sidewalk signs. 

Each business should be pre-planning now so they can be ready to meet the re-opening bell.  We have outlined a couple of first steps that can be a part of your pre-planning: 

1. Since every business is not re-opening at the same time, plan to have a large sign display that clearly states to the public that your business is now approved and open.  
2. Then plan for signs inside your space to educate and direct your customers through a new and safe checkout.  

Where do you start? Now is the time to begin a dialogue with a sign company like DRS to learn about what signage you will need and whether or not you will need sign hardware to help with the sign display.  You can also inquire about floor graphics to establish the social distancing at your customer touch and transaction sites. At DRS we were designated as a key business and were allowed to operate early on in the crisis.  As a result, we have experience in providing our customers with the signs and graphics tools they need to communicate to customers. At DRS we can be a key partner in helping you to have the key signage tools you will need to help you re-open your business successfully.

On April 22nd, Governor Wolf issued the re-opening guidelines below:

The full version of this statement can be read by clicking here (PDF).

Thanks to updated consideration from Governor Wolf’s office late on March 21st, “Printing and related support activities” are permitted to remain operational.

We are going to follow the spirit of the closure by restricting access to the building when possible.

• Project pick ups must occur outside of the building.
• Payment must occur via phone or internet. (We’ll invoice as needed)
• At our discretion and only by appointment, we will allow people to drop off projects.

Follow us on Instagram, Facebook and Twitter for realtime updates and closure exclusive specials.

We apologize for the inconvenience, and ask for your patience during this ongoing debacle.

Thanks from your Team at

The full version of this statement can be read by clicking here (PDF).

In accordance with STATE & CDC recommendations
we are following COVID-19 social
distancing guidelines.

(We appreciate the importance to our customers, but we’re a non-essential business)

• We are continuing to process orders via email all day
long. Please send your request to [email protected]
for prompt processing for the next pick up window

• There are three time windows for drop-off and pick up.

• 9-10 AM
• 12-1 PM
• 3:30-4:30 PM

• Do not enter the building if you are feeling sick.

If you are picking up drawings, and
have a credit account:

• Call 215-230-3533 and we will bring them out to you.

If you need to pay for an order, and it is during a
drop-off/pick up window:

• Please come in, but do not pass the lobby.

We apologize for the inconvenience, and ask for your patience during this ongoing debacle.

Thanks from your Team at

It is said that a picture is worth a thousand words. Not many people, however, actually realize just how effective visual aids can be in conveying a message. Studies show that the human brain tends to process visuals 60,000 times faster than text. 

Also, the average human being can only retain about 20% of what they read, but can retain as much as 80% of what they see. Simply put, humans are visual beings. 

This is the primary reason why businesses need to incorporate visual aids into their advertising and marketing campaigns. Banners and posters, in particular, can be very effective in conveying your message to your target customer base. 

Advantages of Using Banners and Posters in Ad Campaigns

They Grab People’s Attention 

A large banner with high quality graphics is bound to grab the attention of people, especially if placed in high-traffic areas like bus stops, train stations, coffee shops, malls, and parks.

You can make sure your banners and signs stand out from the rest by experimenting with the colors and fonts. You can also add special effects like 3D printing and backlighting to make your banners look more appealing.

More Exposure

Print ads in magazines and newspapers are targeted only towards the subscribers. Banners, signs, and billboards, on the other hand, can be seen by anyone who happens to walk by. 

Moreover, once a newspaper or a magazine is read, it usually ends up in a pile or on the floor, which means the ads are relevant only for a brief period of time. Banners, posters, and signs, on the other hand, will continue to catch people’s eyes as long as they are left up. 

Wide Range of Options

When it comes to visual aids, you have an extraordinarily wide range of options to choose from. You can choose to advertise your products and services using banners, posters, wall graphics, trade show graphics, yard signs, or billboards – depending on the customer base you want to target and your budget. 

You can make small posters that can be handed out to people at events, average-sized banners that can be placed in areas with high foot-traffic, or large billboards that can capture the attention of thousands of people on a daily basis. Your options are only limited by your budget. 

Impactful Way to Target Local Consumers

Due to the localized nature of banners, posters, and signs, they can be used to capture the attention of local consumers very effectively. They can be particularly beneficial for small businesses, which depend on local consumers for their survival. 

You can place your banners and posters in coffee shops, ice cream parlors, bookstores, banks, and other such high-visibility areas with heavy pedestrian traffic to ensure repeat exposure for your brand and products. 

Cost Effective 

Making banners and posters is much more affordable than purchasing print ads in magazines and newspapers. A regular-sized print ad in a best-selling magazine or a leading newspaper is likely to cost you a lot more than a large-sized banner with high-quality graphics. 

This is one of the reasons why many small businesses prefer to advertise their products and services using visual aids rather than print ads. 

DRS for All Your Visual Marketing Needs

We are a printing services provider based in Doylestown, Pennsylvania. We can produce high-quality graphics and signs for advertising and marketing purposes. 

We understand the requirements for G7 printing and our products and services are competitively priced. You can call us, email us, or drop by our office in Doylestown and let us know what kind of printed signage you need. We will take care of the rest!

Professional Scanning Capabilities in Bucks County

The Cruse Scanner has a broad range of applications and audiences.  Learn how the Cruse professional scanning is elevating quality and expectations from the art world to historical documents and 3D scans right here in Greater Philadelphia. Here is what we have seen in the industry.

Artists Use of the Cruse Scanner

Change how the world sees your art – Artists applaud the Cruse Scanner’s patented methods of capturing the finest details of a work of art. The machine’s design and unique lighting system allow us to scan large objects with consistent lighting and then flawlessly, digitally stitch the image together.  What sets the Cruse apart is its 36” by 48” flatbed scanner, which delivers a flawless reproduction in any size. Its design and unique lighting system allow us to scan large objects and then flawlessly, digitally stitch the image together.  

Artists around the world endorse the Cruse for its unparalleled technology and delivery of expert images of original artwork.  Additionally, only the Cruse scanner has the ability to capture the all-important depth of an artists’ work, a feature that sets it apart from all other scanners.

Print Industry Needs the Cruse Scanner

In a business world where competition is fierce, cutting-edge scanning technology can be the difference between gaining a client or losing one. With its state-of-the-art digital capture capabilities and patented German optics, the Cruse offers maximum sharpness in both flat and 3D textures. Additionally, Cruse-scanned images can be stored or used to produce exact duplicates of previously created scans.

Historical/Archival Scanning with the Cruse Scanner

Museums, universities, libraries and other public and private institutions benefit greatly by the range of applications and unique technology the Cruse provides.  Because the Cruse utilizes LED lighting, the absence of heat, damaging ultra-violet rays and limited lamp exposure, ensure the preservation and protection of even the most sensitive documents.

In addition, the Cruse Scanner has the ability to diminish imperfections in an original work, such as a wrinkle or crease in a document, work of art, or other significant item, without compromising the quality of the rest of the scan. The Cruse can also reproduce the work with its imperfections, if that is the desired outcome. The touch-less Cruse scanner digitally captures the most fragile, rare pieces, on par with museums like the Smithsonian and the Louvre. 

Museum Quality Scans for Personal Use with the Cruse

The Cruse scanner will exceed your every expectation. Whether your reproduction needs include a portrait, a photograph or painting, this world-class scanner will capture your image perfectly. Designed to recreate an immaculate copy, the Cruse provides the finest color and dimension, with features to enhance each scan.

How will you use the Cruse Scanner?

The Cruse Scanner is peerless in the world of digital reproduction. Rarely available in the commercial market, it features touch-less technology, balanced light without shadows, versatile lenses and proprietary software that ensures every detail is as true to the original as possible. Simply put, there is no image the Cruse cannot perfectly capture, archive and store. Request a FREE QUOTE for your project.