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The Psychology of the Color Red
Red implies power and speed. Red can be related to getting things done, it can also be seen as sexy or important. In many cultures red brings luck and fortune. When a company uses red in its advertising they are trying to catch your eye. Showing you they are the...
Color Blog Series: Understanding the Psychology of Color
Welcome to our series of Understanding the Psychology of Color. We will be breaking down each color discussing the psychology, brands using it and the importance of printing the right color. Understanding how color can influence people’s mood and behavior can be a...
Get more Sales with Better Signage
Just like a picture can say a thousand words, so can the right signage. However, like most things there are rules to follow if you want to maximize the effectiveness of your signs. The first job of a sign is that it has to be noticed. This may sound elementary to...
A sign is a sign, is a sign… right?
Wrong. There are lots of differences in where you get your signs and what you ultimately get for your investment. While you might feel indifferent about your signs, you should care about getting what you pay for when you purchase your next sign. There are lots of...
Ghost and Goblin time is just a few weeks away….
Now is the time to plan for that special Halloween wall decoration. You can have an entire wall transformed into a scary scene complete with flying witches, and scary ghost images that can be easily removed the next day. Why not make your Halloween party the talk of...
Contractor Yard Signs – A MUST for Business
I'm a contractor, can I afford a yard sign? YES, to be honest you cannot afford NOT to have a sign when on location! For many contractors (painters, plumbers, re-modelers, HVAC, landscaping, pool contractors...) their business is by word of mouth. For those 'lucky'...
Blueprints: Digital vs Print Reproduction
In Demand: Blueprint Reproduction Is blueprint reproduction dead? Not yet! More and more we continue to see businesses are taking their documents digital, including their blueprints. This has become not only affordable but convenient with the advancements in...
Visual Communication through Shapes
Visual Communication through Shapes You cannot go anywhere and not see shapes substituting for written communication. For example, most automobile drivers would recognize the shape of a stop sign even if it did not have any words on it. Driving in Mexico, the stop...
“Shape Shifters of the Signage World” with Custom Shaped Signs
Shape-shifters may be a science fiction myth, but…….. The shape shifters in science fiction are beings that have the ability to imitate any human or animal form they desire. They are very diabolical in that they make it difficult to know when you are dealing with a...
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