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Direct printing on acrylic changes EVERYTHING!
Direct Printing on Acrylic Designers and Artists Note: Direct printing on acrylic changes everything! New print graphic technology, and the increase in the use of mediums like clear and even colored acrylic and Plexiglas, does change the design landscape in dramatic...
Getting More Sales with Signage
Getting More Sales with Signs Just like a picture can say a thousand words, so can the right signage. However, like most things there are rules to follow if you want to maximize the effectiveness of your signs. The first job of a sign is that it has to be noticed....
The Psychology of Color Purple
Purple is seen as the color of royalty and success. The earliest purple dyes date back to about 1900 B.C. It would take 12,000 shellfish to extract enough to dye a single garment. Since the dye was so rare it became something only available to the wealthy aristocrats....
The Psychology of Color Brown
Brown relates to stability and honesty. When we see brown we think of the earth since brown is the dirt under our feet. Companies that use brown are trying to make consumers think they will get the job done with a no nonsense attitude. Other times when companies use a...
The Psychology of the Color Yellow
Yellow is an uplifting color connoting new and fresh ideas. Yellow is used many times to symbolize spring. When companies use yellow it is to grab your attention with their fresh ideas. Many times older people don’t like yellow because it vibrates very quickly. Best...
DRS Success in Atlantic City
No we did not hit the jackpot on the slot machines, but we did have a great weekend at our client’s franchisee convention. Digital Reprographics Solutions debuted in Atlantic City as the exclusive vendor for all wide format printing for the national franchisees. We...
The Psychology of the Color Blue
Blue symbolizes loyalty and honesty. The color blue makes people feel calm and comfortable. Many religions use the color blue to make people feel at home in their places of worship. When brands use blue it is to create a calming brand loyalty with them. From Facebook...
The Psychology of Color Green
Green symbolizes natural and calming feelings. Green is many times paired with yellow to connote a fresh natural approach to a problem. If a company uses green they often are trying to calm you and persuade you to want their products. Whole Foods along with Land Rover...
The Psychology of the Color Orange
Orange symbolizes bold and joyful feelings. Orange can make people feel invigorated and ready to tackle an issue, it relates to our gut reactions. When a logo is orange it is to produce a gut reaction toward the product and make you feel excited. Gatorade and...
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